The DNA of Success in Careers

The DNA of Success in Careers

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If You Are Not Happy With Your Life, It Is You Who Is Responsible For It

Almost all of us, at some point of time, realize that reality is vastlydifferent from what we have imagined. For instance, when we begin a certain task, we think that things will happen as we expect. But many a time, things may not work as we expect. Due to this, we may experience disappointment, anger and stress.
Similarly, when you were about to finish your graduation, you might have thought that companies would queue up for offering you a job. But it might certainly not have happened. Likewise, when you have a business idea, you may think that there cannot be a better idea than that. But when you try selling that idea, you may find that there are no takers. 
The point is that there is nothing wrong in imagining or dreaming but ensure to add a dose of pragmatism to your imagination so you will not be disappointed when your expectations remain just a pipe dream. 
Aiming high is certainly good but aiming unachievable things can be counterproductive. On the other hand, if your expectation…
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Inspire Customers to Buy from You. Don't Repel Them.

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When you entrust the task of crafting a sales letter to a competent copywriter, he will delve deep to find out how he should make your prospective customers feel. He will ensure that those customers are made to feel valued and important. 
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Why Using the Right Category of Emotion Is Important to Attract Customers through a Copy

Copywriting is a great tool that can help in the marketing of a business. In fact, a well-written copy can do wonders for a business. Such a copy can inspire prospective customers to buy your products or services so you can make money. But how can you inspire these prospective customers to make their buying decision?


While trying to know the answer to this question, you may recall reading that people make their buying decisions based on their emotions. But when you think of emotions, you view them as feelings and not as motivation. The fact is you are not provoking feelings of your customers to make them buy but you are motivating them to take the required action.


Have you ever felt the so-called 'feelings' when you try to pull out your wallet for buying a thing? The answer may be an emphatic "no." You may think that you have acted based on your logic. But that is also not true. You are simply trying to justify your purchase by invoking logic. In fact, you could have…
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