Cordially Yours

How many companies can boast that their business results are commensurate with what they desire to achieve ? I am sure it is only a small percentage. Why? Because they think that the products or services will automatically sell if they use traditional methods for promoting them. Of course, there are companies that have made a switch to online marketing. But can you conclude that these companies are able to achieve the results they desire to have? It is a big 'NO'.  Many companies think that just by having a website, they will start getting traffic. Unfortunately, this is not as easy as they think. If you own a website for your business, you cannot assume that the website will automatically get a top ranking on the search engine results pages. Search engines such Google, Yahoo, Bing, etc. have their own algorithms for determining the rankings of websites. It is not easy to influence them. You need to fulfill the parameters they have set in their algorithms for getting the r...

The commercial world is not the same as what it was a few decades back. We can boldly say that it is the Internet that has brought about this major change. More particularly, the marketing efforts companies make lean more on the Net than on the traditional methods they used to follow. This is because they will be able to access hundreds of thousands of potential clients through the power of the Net.  Further, companies can know if the marketing strategies they adopt yield the results they desire to have, again thanks to the concept of online marketing.  That companies rely upon SEO marketing for improving the rankings of their websites on the search engines is a point that can not be debated. But SEO or Search Engine Optimization can produce optimum results only if companies adopt the right methods.  Companies can never ignore the fact that while they are trying to do SEO marketing, their competitors are not keeping mum. They will also be adopting SEO techniques...