Cordially Yours

If someone tells you that she has certain goals in life, and she is working hard to achieve them, it may strike a chord with you. You may have goals as well, but the question is whether your efforts are taking you on the right path that can take you towards your goals. If you haven't been checking this, you don't need to worry. You can begin the process now. How? We will find out. 1. Let's not go back to ponder why you have never checked if you are moving on the right path. You cannot put the clock back. So, put your past behind you. Start thinking about the ways you should adapt to improve the results of your efforts. Begin the process by stopping to dwell on the past.  2. Be honest to find if you are committing any productivity mistakes. These mistakes can be expensive. They can drastically decelerate your journey. They can undermine your reputation as well. Now, what are these productivity mistakes? a) There may be certain times of the day when you feel you are fresh a...

Almost every one of us wants to become rich . But unfortunately, we do not know the reason why we want to become rich. Sometimes and when I sit alone, I used to wonder if the aim to become rich has any purpose. This post discusses some of the thoughts that often spill out of my skull. Please read on. You, like millions of others who live on this planet, may say that you want to become rich for enjoying the best of life's experiences. Most of life's experiences come under the following categories: 1. You want to have a sleep of the highest quality. The importance of sleep need not be over-emphasized. Though a number of people commit the mistake of neglecting it and do not bestow much importance on sleep, they also admit that quality sleep improves their productivity levels and rejuvenates them. But what do you need for having such good sleep? You obviously need a good and comfortable mattress. How much does such a mattress cost? Even casual research will reveal that you can get...

Kevin Kelly says "productivity is for robots." Humans are not robots. If we cannot expect productivity from humans, then what should we expect from them? Experts opine that it is "ideas" that differentiate humans from robots. Especially, copywriters must come out with great and insightful ideas for promoting the businesses of their client-companies.  If you are a copywriter and if you think that your task of promoting the business of your clients begins only at the stage of content creation, you may be terribly wrong. In fact, your task begins much before you start creating the contents. Let us have a look. You must have a threadbare discussion with your clients to know their needs. But knowing their needs is not enough at all. In fact, many companies may not be aware that their focus should be on what their customers want and not on what they have for offering to their customers. This means you, as a copywriter , should find out the problems cust...