Cordially Yours

Why should you be ready to change your plans ? You set goals and make a few actionable plans to achieve them. But when you undertake the journey, you may face unexpected hurdles, however superior your plans may be. Remember that there can never be bullet-proof plans. That is why you have to make the required changes when you face hurdles. Of course, it may not be necessary to make complete changes to your plans. But you may have to make certain tweaks so that you get rid of the hurdles you are facing. Of course, it may be necessary to change your plans when there is a misalignment between your goals and your plans. Never keep dwelling on your old plans once you have revised them. An expert was asked, "How to find a solution to a problem?" He replied, "A problem will continue to remain so unless you realize that the problem itself will be the solution." What does he mean by that? The precise meaning is that a problem provides you with an opportunity to fine-tune or t...

Can you be obstinate and stick to your old ideas? To this question, experts emphatically avow that you cannot afford to be. Things and more particularly, technological developments are happening at a meteoric pace and so are trends. If you stick to your old ideas, you will be branded a clumsy conservative. Further, you will not be able to get the results you desire to have. Competition is fierce in every field and reluctance to change will spell doom to your personal and career growth . Only IQ-challenged people, perhaps out of their naivety or due to their stupidity, will refuse to heed the advice of experts. Please read on to know a little more about this topic. The step of adapting to changing trends can be described with a single word spelled " Reinvention ." You have to reinvent yourself. You have to think of and embrace ideas that suit the new trends. Only then, can you move ahead and get the results you desire to have. Here is a classic example. Before the advent o...

You may be aspiring to become wealthy, your ambition may be to grow in your career, or you may want to beat the competition in your industry and become the numero uno in the field. These mundane desires and attaining Buddha-hood can not co-exist. Therefore, it is not necessary that you should worry about reaching that saintly stage or something parallel to it that may need complete renunciation. It is enough if you focus on the task on hand , that is accumulating wealth, achieving the career growth you want, or climbing to the top position in your industry. But how to accomplish these aims? Let us find out. If you observe how a champion player proceeds with his Chess game, you will observe that he will aim to make tiny gains on the board. As the game proceeds, these tiny gains will culminate into a huge win. Similarly, you should always work for making small gains. This rule is applicable to everyone, regardless of whether they are entrepreneurs or employees, or whether they w...

It is often said that even businesses that stare at a grim future and that are at the bottom of a deep ravine can also be revived by a great copy . This means a competent copywriter can be an enabler who can help the businesses come out of the abyss.  When you want to know what 'effective copywriting' is, you may come across many interpretations. In fact, freelance writers also say that they want to make a switch to copywriting because according to them, if they are able to write capably, they can write copies as well. But not everyone can write a great copy. There is empirical evidence to prove that only a few people have natural abilities to craft great copies but others have to work on themselves which means they should learn the skills and keep practicing what they learn. There are a number of courses that offer training as well as materials that can teach how to write a great sales letter. But copywriting is much beyond writing sales letters. A well-written ...