Why Using the Right Category of Emotion Is Important to Attract Customers through a Copy
Copywriting is a great tool that can help in the marketing of a business. In fact, a well-written copy can do wonders for a business. Such a copy can inspire prospective customers to buy your products or services so you can make money. But how can you inspire these prospective customers to make their buying decision? While trying to know the answer to this question, you may recall reading that people make their buying decisions based on their emotions. But when you think of emotions, you view them as feelings and not as motivation. The fact is you are not provoking feelings of your customers to make them buy but you are motivating them to take the required action. Have you ever felt the so-called 'feelings' when you try to pull out your wallet for buying a thing? The answer may be an emphatic "no." You may think that you have acted based on your logic. But that is also not true. You are simply trying to justify your purchase by invoking logic. In fact, you cou...