Cordially Yours

Kevin Kelly says "productivity is for robots." Humans are not robots. If we cannot expect productivity from humans, then what should we expect from them? Experts opine that it is "ideas" that differentiate humans from robots. Especially, copywriters must come out with great and insightful ideas for promoting the businesses of their client-companies.  If you are a copywriter and if you think that your task of promoting the business of your clients begins only at the stage of content creation, you may be terribly wrong. In fact, your task begins much before you start creating the contents. Let us have a look. You must have a threadbare discussion with your clients to know their needs. But knowing their needs is not enough at all. In fact, many companies may not be aware that their focus should be on what their customers want and not on what they have for offering to their customers. This means you, as a copywriter , should find out the problems cust...

Opportunities come in disguise. Therefore, those who want to experience the lure as well as the peril of a midlife transition should equip themselves suitably to recognize the opportunities that come their way. But how they can equip themselves may be a digression. The point the post deals with is how they should go about the transition process.  If you have decided to opt for a big change during the middle of your life or if a change has been forced on you, there are chances of you feeling insecure during the transition phase. Remember, insecure feeling is real pain. If you have it, you cannot perform to your optimum capabilities. Of course, you may face other issues also during the transition phase. Main among them may be fear because you are not certain of your future as well as your success. You may also worry whether everything will work out as planned. Despite all these issues, you must move on to overcome the issues you may face during the transition phas...

It is often said that even businesses that stare at a grim future and that are at the bottom of a deep ravine can also be revived by a great copy . This means a competent copywriter can be an enabler who can help the businesses come out of the abyss.  When you want to know what 'effective copywriting' is, you may come across many interpretations. In fact, freelance writers also say that they want to make a switch to copywriting because according to them, if they are able to write capably, they can write copies as well. But not everyone can write a great copy. There is empirical evidence to prove that only a few people have natural abilities to craft great copies but others have to work on themselves which means they should learn the skills and keep practicing what they learn. There are a number of courses that offer training as well as materials that can teach how to write a great sales letter. But copywriting is much beyond writing sales letters. A well-written ...

How many companies can boast that their business results are commensurate with what they desire to achieve ? I am sure it is only a small percentage. Why? Because they think that the products or services will automatically sell if they use traditional methods for promoting them. Of course, there are companies that have made a switch to online marketing. But can you conclude that these companies are able to achieve the results they desire to have? It is a big 'NO'.  Many companies think that just by having a website, they will start getting traffic. Unfortunately, this is not as easy as they think. If you own a website for your business, you cannot assume that the website will automatically get a top ranking on the search engine results pages. Search engines such Google, Yahoo, Bing, etc. have their own algorithms for determining the rankings of websites. It is not easy to influence them. You need to fulfill the parameters they have set in their algorithms for getting the r...