Cordially Yours

Kevin Kelly says "productivity is for robots." Humans are not robots. If we cannot expect productivity from humans, then what should we expect from them? Experts opine that it is "ideas" that differentiate humans from robots. Especially, copywriters must come out with great and insightful ideas for promoting the businesses of their client-companies.  If you are a copywriter and if you think that your task of promoting the business of your clients begins only at the stage of content creation, you may be terribly wrong. In fact, your task begins much before you start creating the contents. Let us have a look. You must have a threadbare discussion with your clients to know their needs. But knowing their needs is not enough at all. In fact, many companies may not be aware that their focus should be on what their customers want and not on what they have for offering to their customers. This means you, as a copywriter , should find out the problems cust...

It is often said that even businesses that stare at a grim future and that are at the bottom of a deep ravine can also be revived by a great copy . This means a competent copywriter can be an enabler who can help the businesses come out of the abyss.  When you want to know what 'effective copywriting' is, you may come across many interpretations. In fact, freelance writers also say that they want to make a switch to copywriting because according to them, if they are able to write capably, they can write copies as well. But not everyone can write a great copy. There is empirical evidence to prove that only a few people have natural abilities to craft great copies but others have to work on themselves which means they should learn the skills and keep practicing what they learn. There are a number of courses that offer training as well as materials that can teach how to write a great sales letter. But copywriting is much beyond writing sales letters. A well-written ...