Cordially Yours

That money can be the most powerful motivator is an undeniable fact. While some believe that they have to work hard to make money, there are people who want to make quick bucks. There is another group of people who want to make money just out of nothing. But the question now is: Is it possible to make money out of nothing or thin air? Let us find out. The foremost step you must take for making money out of nothing or thin air is to remove certain barriers that prevent you from achieving this aim. One of the worst barriers that can eat away your time is your habit of constantly scrolling your smartphone or your computer to read the social media posts that flood your devices. According to a study, the average duration a person spends on Facebook, Whatsapp, Instagram, and other social media accounts is a whopping 46,751 hours. This means that those who are addicted to these accounts make some of the tech companies richer and richer. These tech companies always look for and adopt inn...

Kevin Kelly says "productivity is for robots." Humans are not robots. If we cannot expect productivity from humans, then what should we expect from them? Experts opine that it is "ideas" that differentiate humans from robots. Especially, copywriters must come out with great and insightful ideas for promoting the businesses of their client-companies.  If you are a copywriter and if you think that your task of promoting the business of your clients begins only at the stage of content creation, you may be terribly wrong. In fact, your task begins much before you start creating the contents. Let us have a look. You must have a threadbare discussion with your clients to know their needs. But knowing their needs is not enough at all. In fact, many companies may not be aware that their focus should be on what their customers want and not on what they have for offering to their customers. This means you, as a copywriter , should find out the problems cust...