Cordially Yours

Why should you be ready to change your plans ? You set goals and make a few actionable plans to achieve them. But when you undertake the journey, you may face unexpected hurdles, however superior your plans may be. Remember that there can never be bullet-proof plans. That is why you have to make the required changes when you face hurdles. Of course, it may not be necessary to make complete changes to your plans. But you may have to make certain tweaks so that you get rid of the hurdles you are facing. Of course, it may be necessary to change your plans when there is a misalignment between your goals and your plans. Never keep dwelling on your old plans once you have revised them. An expert was asked, "How to find a solution to a problem?" He replied, "A problem will continue to remain so unless you realize that the problem itself will be the solution." What does he mean by that? The precise meaning is that a problem provides you with an opportunity to fine-tune or t...

Have people become less accommodative? Statistics show that there has been a massive increase in divorce rates in the US in recent years. Even in some of the Asian countries that include India, where family values are said to be respected and cherished, there has been a significant increase in the divorce rates. This may perhaps be due to the so-called "Westernization" of societies. The reason may also be ego clashes or the so-called " incompatibility ." But why do such splits take place? Is it possible to avoid them? Can couples lead a happy and peaceful life?  The answer is "Yes. It is possible for couples to lead a happy and peaceful married life." The following tips may help. 1. Never, never try to bring about a change in your partner. You may think that you can bring about a change in the attitude of your partner. But remember your partner may also be having a similar idea. In reality, neither you nor your partner can bring about a change in the other...

Copywriting is a great tool that can help in the marketing of a business. In fact, a well-written copy can do wonders for a business. Such a copy can inspire prospective customers to buy your products or services so you can make money. But how can you inspire these prospective customers to make their buying decision? While trying to know the answer to this question, you may recall reading that people make their buying decisions based on their emotions. But when you think of emotions, you view them as feelings and not as motivation. The fact is you are not provoking feelings of your customers to make them buy but you are motivating them to take the required action. Have you ever felt the so-called 'feelings' when you try to pull out your wallet for buying a thing? The answer may be an emphatic "no." You may think that you have acted based on your logic. But that is also not true. You are simply trying to justify your purchase by invoking logic. In fact, you cou...

You may have a very high-quality product. But if those who visit your store go back without buying your product, what does it mean? These people may have the money and also the need for the product you are offering. But instead of buying from you, they walk into another store and buy the product there.  Remember the words of Maya Angelou who once said in an interview, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This is very much true in situations businesses face while trying to sell their products or services.  When you entrust the task of crafting a sales letter to a competent copywriter , he will delve deep to find out how he should make your prospective customers feel. He will ensure that those customers are made to feel valued and important.  Customers who read the sales letter the copywriter has crafted for you should feel at ease and the letter should insti...