Cordially Yours

Kevin Kelly says "productivity is for robots." Humans are not robots. If we cannot expect productivity from humans, then what should we expect from them? Experts opine that it is "ideas" that differentiate humans from robots. Especially, copywriters must come out with great and insightful ideas for promoting the businesses of their client-companies.  If you are a copywriter and if you think that your task of promoting the business of your clients begins only at the stage of content creation, you may be terribly wrong. In fact, your task begins much before you start creating the contents. Let us have a look. You must have a threadbare discussion with your clients to know their needs. But knowing their needs is not enough at all. In fact, many companies may not be aware that their focus should be on what their customers want and not on what they have for offering to their customers. This means you, as a copywriter , should find out the problems cust...

It is an undeniable fact that the Internet has brought about a paradigm shift in the methods businesses use for promoting their products or services. In fact, the changes that have been taking place now are beyond any body's imagination. There are absolutely no frontiers in sharing knowledge and information. Perhaps, because of these changes, businesses have realized that there are severe inadequacies in conventional marketing. That is the reason businesses have chosen to give up their archaic ideas and are making a switch to onlinemarketing .   Businesses justifiably think that they should have a website for setting their online marketing rolling. But many businesses assume that just by having a website, they will start getting customers. Contrary to their assumption, they have to do a lot more in addition to hosting an elegant and good-looking website.  They have to promote their site appropriately so its ranking on the search engines goes up. Customers have...

How many companies can boast that their business results are commensurate with what they desire to achieve ? I am sure it is only a small percentage. Why? Because they think that the products or services will automatically sell if they use traditional methods for promoting them. Of course, there are companies that have made a switch to online marketing. But can you conclude that these companies are able to achieve the results they desire to have? It is a big 'NO'.  Many companies think that just by having a website, they will start getting traffic. Unfortunately, this is not as easy as they think. If you own a website for your business, you cannot assume that the website will automatically get a top ranking on the search engine results pages. Search engines such Google, Yahoo, Bing, etc. have their own algorithms for determining the rankings of websites. It is not easy to influence them. You need to fulfill the parameters they have set in their algorithms for getting the r...

In the current economic scenario, when unemployment problem is threatening everyone, there are many people who want to start their own online business . If you are one among them and if you do not know how to go about it, you can follow these steps. - Firstly, you should know everything about the Internet. You should know how to use it, how to navigate the Net, make your searches, researches and so on. You should also know how to use the Internet for your business. When you do your online business, you may have to use various Web tools and sites like FaceBook, Twitter, etc. There are other things like RSS Feeds, etc. Another point is that online business is a different ball-game because the culture of an Internet business is completely different from that of other traditional businesses. This means that you should be ready to spend time to learn all these things. - When you have made up your mind to start your own online business, you may have decided the products or services you...