Cordially Yours

Kevin Kelly says "productivity is for robots." Humans are not robots. If we cannot expect productivity from humans, then what should we expect from them? Experts opine that it is "ideas" that differentiate humans from robots. Especially, copywriters must come out with great and insightful ideas for promoting the businesses of their client-companies.  If you are a copywriter and if you think that your task of promoting the business of your clients begins only at the stage of content creation, you may be terribly wrong. In fact, your task begins much before you start creating the contents. Let us have a look. You must have a threadbare discussion with your clients to know their needs. But knowing their needs is not enough at all. In fact, many companies may not be aware that their focus should be on what their customers want and not on what they have for offering to their customers. This means you, as a copywriter , should find out the problems cust...

It is often said that even businesses that stare at a grim future and that are at the bottom of a deep ravine can also be revived by a great copy . This means a competent copywriter can be an enabler who can help the businesses come out of the abyss.  When you want to know what 'effective copywriting' is, you may come across many interpretations. In fact, freelance writers also say that they want to make a switch to copywriting because according to them, if they are able to write capably, they can write copies as well. But not everyone can write a great copy. There is empirical evidence to prove that only a few people have natural abilities to craft great copies but others have to work on themselves which means they should learn the skills and keep practicing what they learn. There are a number of courses that offer training as well as materials that can teach how to write a great sales letter. But copywriting is much beyond writing sales letters. A well-written ...

Copywriting is a great tool that can help in the marketing of a business. In fact, a well-written copy can do wonders for a business. Such a copy can inspire prospective customers to buy your products or services so you can make money. But how can you inspire these prospective customers to make their buying decision? While trying to know the answer to this question, you may recall reading that people make their buying decisions based on their emotions. But when you think of emotions, you view them as feelings and not as motivation. The fact is you are not provoking feelings of your customers to make them buy but you are motivating them to take the required action. Have you ever felt the so-called 'feelings' when you try to pull out your wallet for buying a thing? The answer may be an emphatic "no." You may think that you have acted based on your logic. But that is also not true. You are simply trying to justify your purchase by invoking logic. In fact, you cou...

It is an undeniable fact that the Internet has brought about a paradigm shift in the methods businesses use for promoting their products or services. In fact, the changes that have been taking place now are beyond any body's imagination. There are absolutely no frontiers in sharing knowledge and information. Perhaps, because of these changes, businesses have realized that there are severe inadequacies in conventional marketing. That is the reason businesses have chosen to give up their archaic ideas and are making a switch to onlinemarketing .   Businesses justifiably think that they should have a website for setting their online marketing rolling. But many businesses assume that just by having a website, they will start getting customers. Contrary to their assumption, they have to do a lot more in addition to hosting an elegant and good-looking website.  They have to promote their site appropriately so its ranking on the search engines goes up. Customers have...

Managers who have been successful in their careers may not have met with success unless they are innovative . It is not that they succeed every time they try to come up with a new idea. But, it certainly may have been failures along the way that must have motivated them to excel in what they are doing. In other words, these people do not view failures as stumbling blocks. They try to find out where they have committed mistakes, learn from them and move ahead to come out with creative ideas. But, they never like not to be innovative. As rightly pointed out by a management expert, "you miss 100% of the shots you never take". So, if you want to be a successful manager, you should understand that the key ingredients for success are innovation and risk-taking. There are a few steps you and your team can take to be more innovative. - The best place where you can get innovative ideas is the business of your customers. You should delve deep into the way your customers are doing ...