Cordially Yours

Off-line market is quite big. But the online market is getting bigger and bigger. More and more products and services are being sold online. Of course, there are a number of companies that sell both off-line and online. But regardless of whether companies offer products or services online or off-line, they have to adopt the right ways to identify potential customers so they can make sales.  The advent of the Internet has brought about phenomenal changes in the marketing concept. Nowadays, companies are forced to adopt an approach that is marketing-driven. Online marketing helps companies contact their customers directly and not necessarily through their sales force.  The methods that were being adopted earlier did not allow companies to contact the market directly and so, they had to expend heavily for being in touch with their existing as well as potential customers. Most of the traditional sales happened through marketing executives which means companies h...

Copywriting is a great tool that can help in the marketing of a business. In fact, a well-written copy can do wonders for a business. Such a copy can inspire prospective customers to buy your products or services so you can make money. But how can you inspire these prospective customers to make their buying decision? While trying to know the answer to this question, you may recall reading that people make their buying decisions based on their emotions. But when you think of emotions, you view them as feelings and not as motivation. The fact is you are not provoking feelings of your customers to make them buy but you are motivating them to take the required action. Have you ever felt the so-called 'feelings' when you try to pull out your wallet for buying a thing? The answer may be an emphatic "no." You may think that you have acted based on your logic. But that is also not true. You are simply trying to justify your purchase by invoking logic. In fact, you cou...

It is a known fact that recession has hit global economy and it may take some time before the economy regains its missing verve. The situation warrants a major change in the mindset of the entrepreneurs. Entrepreneurs should now find out what the customers want and should stop focusing on what they have to offer to the customers. As an entrepreneur, you may have been doing business for decades, but the present marketing trend is purely customer-centric. Hence you should find out if your products or services have that element which meets the requirements of the customers. If the requirements of the customers are not met, you must modify the products accordingly. This amounts to say that you should have a market to buy the products you offer for which you produce or procure the products. In other words, finding out the market comes first before having a product and searching for the market to sell. To quote an example, I was selling apartments built by a leading construction company. T...

If you start your business without doing research on the market potential of your products or services and the strategies you are going to adopt for marketing your products, you are heading for failure. This market research should not be limited to finding out the market potential alone but it should cover the prevailing competition. The strengths and weaknesses of the competitors should be thoroughly studied and this will give you enough inputs to evolve your own strategy. Customers have many sources to choose from and hence only if you are unique in your own way and have an edge over your competitors, you can win over the customers . Competition comes not only from manufacturers and dealers of the same products but from those who have equivalent products. Competitors may be following a particular strategy to market their products. Therefore you should study their strategy, how they impress their customers, their pricing patterns, support services, if any, offered by them to the cus...