Cordially Yours

Kevin Kelly says "productivity is for robots." Humans are not robots. If we cannot expect productivity from humans, then what should we expect from them? Experts opine that it is "ideas" that differentiate humans from robots. Especially, copywriters must come out with great and insightful ideas for promoting the businesses of their client-companies.  If you are a copywriter and if you think that your task of promoting the business of your clients begins only at the stage of content creation, you may be terribly wrong. In fact, your task begins much before you start creating the contents. Let us have a look. You must have a threadbare discussion with your clients to know their needs. But knowing their needs is not enough at all. In fact, many companies may not be aware that their focus should be on what their customers want and not on what they have for offering to their customers. This means you, as a copywriter , should find out the problems cust...

Opportunities come in disguise. Therefore, those who want to experience the lure as well as the peril of a midlife transition should equip themselves suitably to recognize the opportunities that come their way. But how they can equip themselves may be a digression. The point the post deals with is how they should go about the transition process.  If you have decided to opt for a big change during the middle of your life or if a change has been forced on you, there are chances of you feeling insecure during the transition phase. Remember, insecure feeling is real pain. If you have it, you cannot perform to your optimum capabilities. Of course, you may face other issues also during the transition phase. Main among them may be fear because you are not certain of your future as well as your success. You may also worry whether everything will work out as planned. Despite all these issues, you must move on to overcome the issues you may face during the transition phas...

The advent of the Internet has tremendously impacted the commercial world. But whether the Internet is a boon or bane depends upon how it is used. Even experts are unable to gauge accurately the depth of the impact. However, the fact remains that this invention has shrunk the world, not literally but figuratively. It appears that the ripples of the invention and its aftermath will continue to affect the lives of people and more specifically, the commercial sector in the future also.    Even a cursory study of the commercial world will reveal that the eco-system of a start-up is much different from that of a well-established company. Thanks to the wider bandwidth of information that is available now, a number of people are bitten by the entrepreneurial bug and you may not be an exception. So, you may also decide to begin your long entrepreneurial journey by taking the first step, regardless of whatever it may be.  Though you can get a wealth of informati...