Cordially Yours

Off-line market is quite big. But the online market is getting bigger and bigger. More and more products and services are being sold online. Of course, there are a number of companies that sell both off-line and online. But regardless of whether companies offer products or services online or off-line, they have to adopt the right ways to identify potential customers so they can make sales.  The advent of the Internet has brought about phenomenal changes in the marketing concept. Nowadays, companies are forced to adopt an approach that is marketing-driven. Online marketing helps companies contact their customers directly and not necessarily through their sales force.  The methods that were being adopted earlier did not allow companies to contact the market directly and so, they had to expend heavily for being in touch with their existing as well as potential customers. Most of the traditional sales happened through marketing executives which means companies h...

It is an undeniable fact that the Internet has brought about a paradigm shift in the methods businesses use for promoting their products or services. In fact, the changes that have been taking place now are beyond any body's imagination. There are absolutely no frontiers in sharing knowledge and information. Perhaps, because of these changes, businesses have realized that there are severe inadequacies in conventional marketing. That is the reason businesses have chosen to give up their archaic ideas and are making a switch to onlinemarketing .   Businesses justifiably think that they should have a website for setting their online marketing rolling. But many businesses assume that just by having a website, they will start getting customers. Contrary to their assumption, they have to do a lot more in addition to hosting an elegant and good-looking website.  They have to promote their site appropriately so its ranking on the search engines goes up. Customers have...

How many companies can boast that their business results are commensurate with what they desire to achieve ? I am sure it is only a small percentage. Why? Because they think that the products or services will automatically sell if they use traditional methods for promoting them. Of course, there are companies that have made a switch to online marketing. But can you conclude that these companies are able to achieve the results they desire to have? It is a big 'NO'.  Many companies think that just by having a website, they will start getting traffic. Unfortunately, this is not as easy as they think. If you own a website for your business, you cannot assume that the website will automatically get a top ranking on the search engine results pages. Search engines such Google, Yahoo, Bing, etc. have their own algorithms for determining the rankings of websites. It is not easy to influence them. You need to fulfill the parameters they have set in their algorithms for getting the r...