Cordially Yours

Off-line market is quite big. But the online market is getting bigger and bigger. More and more products and services are being sold online. Of course, there are a number of companies that sell both off-line and online. But regardless of whether companies offer products or services online or off-line, they have to adopt the right ways to identify potential customers so they can make sales.  The advent of the Internet has brought about phenomenal changes in the marketing concept. Nowadays, companies are forced to adopt an approach that is marketing-driven. Online marketing helps companies contact their customers directly and not necessarily through their sales force.  The methods that were being adopted earlier did not allow companies to contact the market directly and so, they had to expend heavily for being in touch with their existing as well as potential customers. Most of the traditional sales happened through marketing executives which means companies h...

The news story that Kuldeep Singh, manager for the past six years at McDonald's restaurant located at 152 Street Highway 10 at Surrey, Canada, has been conferred with the award "Outstanding Manager of the Year for 2015" may offer a lot of tips to managers and entrepreneurs as to how they should conduct their business in the present-day world . This recognition is the result of Singh's contribution towards building sales and more importantly, for his focus towards guest satisfaction. Other factors that prompted McDonald Canada to confer this award on him are his approach towards staff training, staff development and his coordinating abilities that could create a synergy between the marketing programs conducted locally and his restaurant operations. In short, this award is mainly because Singh has been bestowing special focus upon guest satisfaction and has been putting a lot of faith in his team. Singh proudly says that his team in the Surrey restaurant helpe...

Day in and day out, we hear businesses that proclaim from roof tops of their low and unbeatable rates, impeccable service, best possible quality, etc. But, do these advertisements end up in more sales? The answer is a big "MAY NOT"'. Customers have become very smart. They want to know what they get out of purchasing the product. Customers have requirements of their own. Your products should fulfill their requirements. Hence your sales efforts should be more customer-centric and your advertisements should speak loudly that their requirements are being taken care of by your products. The only way to understand customers' requirements is to listen to them intently. The plan for studying the requirements of customers should be a dynamic one. You can not adopt a uniform strategy with all the customers because their requirements vary. When there is so much competition around, innovative and unique strategies should be adopted for satisfying customers. You should also be ...